We help companies do innovation right - to drive creativity from within.
The Growth Problem Company’s Have.
To get ahead, you can’t stay static – you have to innovate – but to consistently drive creativity, you need a plan, and a future facing perspective.
Over time, too many SME companies fail, because they stay wedded to their product and idea – they don’t know how to adapt when customer needs evolve. Change isn’t always obvious – but without being able to articulate what is different, you won’t be able to flex in response.
Your firm’s innovation should form a core part of your growth strategy – leading companies fill their product and service innovation pipelines long before they are required. At WhyInsights, we see a company’s innovation drive as a repeatable, adaptable process that should be ingrained in its DNA.
If you don’t have an innovation process or if the one you have isn’t delivering – we will create a bespoke strategy and tie it to your business objectives. Our PROGRESS process draws on a variety of elements – starting with the generation of valuable customer insights and ending with the development and delivery of breakthrough ideas.
There’s already been many major shifts – world events, market shocks, and advanced technology that wasn’t available yesterday. By embedding a dynamic innovation process into your overarching strategy, you’ll be better prepped for future disruption, as you’ll be able to spot patterns faster, pick up on changes quicker, and future plan multiple scenarios.
With our help, driving growth and innovation while maintaining operational excellence doesn’t have to be a pipe dream – because now, it’s entirely possible.
PROGRESS – Our Solution and Services.
PROGRESS is a customisable structured process that helps you create and deliver an ongoing schedule of innovation, enhancements, new products, and services. It’s configurable to suit your company’s unique needs, and you run it alongside your operation, until the innovation kicks in.
First, we thoroughly consult with you, to assess your business and your goals, then we sit down to create your personalised PROGRESS solution, using a combination of manual processes, software, insight, and advanced tech.
Here’s what that might look like…
Elements of PROGRESS - the innovation solution for companies
1 - Know the outcome your company wants and why it wants it
We’ll ensure the innovation process we give you fits with driving your company’s, goals, priorities and vision.
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2 - Generate Insights - Based on a deep understanding of the customer's job to be done
3 - Analyse - using our Continuous Feedback Loop (CFL) process
We’ll help you measure the effectiveness of your insights and ideas removing those that don't have the agreed impact.
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We’ll help you to prioritise the ideas as they develop using ROI as our key.
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4 - Deploy Accelerated Execution - using our scalable eight step process
To get the final build right, we’ll help you capture the features you need and trade-off the features you don’t.
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Why you need us
If you’re an SME and you don’t have an innovation process in place, you’re operating on shaky ground. Eventually, a failure to drive creatively will likely sink your business, when your competitors adapt to offer what you cannot.
Innovation isn’t a random brainstorming exercise, it should be treated like any other element of your business – with care and planning, so the results you end up with are what you aimed for.
At its core, innovation starts with a deep understanding of what the customer job is and needs to get done, as well as knowledge of how that will evolve.
That’s where we come in.
Our PROGRESS process helps you drive creativity, streamline operations and invent fresh products and services, while opening up your growth potential so you can tap into new markets.
Our Office Locations.
